Manager - Marketing and Branding

Hyderabad, Telangana, India | Marketing | Full-time

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Roles and Responsibilities

        Branding

  • Creating a strong brand perception through all digital touchpoints such as websites, social media, and email newsletters.
  • Understanding our target customers.and expanding the customer base.

        Product Strategy

  • Work on inbound and outbound strategies to market each of these products - Syndicated Reports, Custom Research, Database Subscriptions

        Inbound Marketing:

  • Understand different sources used by our target audience who look for market intelligence.
  • Generate leads through digital channels that are apt for our business, mainly focusing on organic traffic & SEO.
  • Work towards definitive goals. Responsible for all the stages right from hypotheses to execution.
  • Responsible for exploring the latest SEO trends, stay updated with page ranking algorithms, and how it impacts our business
  • Responsible for on-page and off-page SEO strategies.Have a complete picture of how a user searches for content, what factors influence the CTR, and what makes the user explore the landing page.
  • Understand and communicate how to optimize existing content through marketing efforts to boost the rankings.
  • Exploring new channels and potential opportunities to improve online presence across the globe.
  • Assess our presence in each of the sources and come up with ways to expand it.
  • Target the right audience and set goals to convert these users into prospects.

         Outbound Marketing:

  • Constantly monitor the trends and seek opportunities.
  • Come up with outbound strategies to market our products on various channels such as email marketing, events, and social media
  • Generating prospects through these outbound campaigns.

        Client Retention

  • You understand what makes a client come back to us. 
  • You execute strategies to increase client retention

Qualifications

  • MBA - Marketing / Branding / equivalent.
  • 6 + years experience in Marketing and Branding of digital content
  • Experience in market research and consulting space.
  • Solid experience in content strategy and brand building in B2B space.
  • Solid understanding of monitoring tools such as Search Console, Bing webmasters, Google Analytics, etc.., marketing tools such as Moz, SEM Rush, Alexa, Google Keyword Planner, etc..
  • Strong understanding of digital marketing both paid and organic.
  • An independent thinker and have experience in leading a team.